Isolated on an infertile and geologically unstable island, the nation of Iceland has historically been dependent on the sea as its primary source of life. However, the 21st Century has seen a rapid pivot to an economy largely based on tourism. The harbor warehouse becomes a gift-shop, the formidable volcanic landscape becomes the backdrop for an ever-growing number of selfies and the reclusive puffin is served between two buns with a side of chips. With few natural resources save for an abundance of cheap and renewable energy, Iceland’s government has declared its support of the digital arts as an alternative to the increasingly decadent and unstable tourism industry. This projects endeavors to give the digital creative economy a physical home and a symbolic presence as an increasingly important part of Iceland’s industry and culture.